Content Comparison

• Online bookings

• Market place

• SMS & Email Marketing (Blast Campaigns)

• Automated SMS and Email Booking Reminders

• Reviews

• Waitlists

• 247 Online Diary

• Client List & Data

• Multi Location

• Card Terminal

• Deposits, Payments (Daily, Weekly or Monthly) & Invoicing

• Self Employed can work under one venue umbrella but keep payments seperate

• Discount Vouchers & Promo codes

• Memberships

• Products & Stock management

• Gift Cards

• Over 40 Standard and Premium Reports

• Online Consultation Forms

• Book now widgets for IG, FB, RWG, partners website

• Multi Device Access, Web, IOS, Android, App’s

• Voucher Codes & Deals

• Smart Pricing & Eliminating Calendar Gaps

• Tips

• POS

• Tap to Pay on iPhone

• Fresha stores partner’s card details

• Google Rating Boost

• Team Pay

Subscription ‘free’ software for independent staff members - Includes:

• 50 20 free monthly texts, unlimited emails and in-app notifications

• Unlimited appointments

• Standard reports

• Unlimited team membersUnlimited locations

• Unlimited product inventory

• Email support

  New £9.95 pricing for for multi team member salons - Includes:

• Multiple calendar columns

• 20 free texts per team member

• 50 free marketing emails per team member

• 24/7 phone and chat support

  ⬅️ additional costs (all subject to 20%VAT)

• £7.95 Premium reports (insights) per team member

• Blast marketing campaign SMS @ 7p 8p per text

• Blast marketing campaign email @ 2p per email

• Additional reminder SMS @ 4p 5p per text

• 1.29% 40% + £0.20 per 25 per online transaction processing fee (RWG, FB, IG, Tips, confirming card SMS)

• 1.19% + £0.20 per In store transaction

  (+£0.07 per Tap to pay authorization)

  (+£0.07 per standalone terminal authorization)

• Manual card entry (Take online payments by manually entering card details) - 2.20% + £0.20 per transaction

• 20% one-time new client commission 

  (Minimum fee of £4.80 incl VAT per client applies)

• If a client visits their marketplace but books via their widget within 7 days, they will be charged 20% on that too

• Prompt your clients to leave a Google review after they’ve had a positive experience and increase in footfall @ £12.95 per location per month

• Terminal prices for an individual are £295 per device

• £14.95 extra for an individual wanting premium support
  
  All up to date pricing can be found online here: https://www.fresha.com/pricing

👑 Why We Win

👎 Why We Lose

Here are some of our strengths that have helped us beat them in past deals:

• Fresha has not invested in their marketplace, cannot guarantee many appointments  

• Fresha do not offer a free website

• Fresha only give 50 texts allocation per venue (they can send up to 4 texts per booking so cost builds up quickly)

• Fresha is self setup (we properly train partners to set up for success)

• Treatwell provide better support, not reliant on email (Fresha have no telephone number and take generally 48 hours to respond)

• Fresha have constant changes and updates making tracking your business difficult

• Treatwell offer free marketing blast campaigns (Fresha approx £30)

• Treatwell provide unlimited confirmation texts and emails, Fresha don't

• Treatwell offer flash promos unlike Fresha

• Fresha has a very manual process to block out calendar 

• Treatwell processing fees are cheaper on services £25 and below

• Fresha do not use verified card details for card capture so this results in partners often not being able to charge Fresha now charge £9.95 per team member for multiple staff members - Treatwell is £0 extra staff member monthly charge

• Even on the paid Fresha team member plan, each staff member only gets 20 free sms and 50 free email marketing

• We now have the same commission on Aesthetics but Fresha also has a 7 day new client charge rule on clients booking via FB or IG after visiting Fresha profile

• Treatwell builds a free website

• Treatwell still has a more popular marketplace in majority of places for more bookings

• We offer unlimited direct sms, Fresha only offers 20 free sms allocation per person

• Fresha support for independents is via email and 48 hour response but most users saying it takes weeks or nothing at all - Treatwell has live chat

• Fresha is constantly changing and updating making tracking business difficult

• Treatwell offers unlimited reminder SMS and marketing emails - Fresha only offers unlimited free email confirmations

• Fresha have a minimum new client fee of £4 (even if a client had a free consultation or patch test)Treatwell commission is cheaper for services under £10 (with their £4 min fee.80 incl VAT - Treatwell has no minimum (appts £10 and under are more expensive on Fresha for this reason)

• Premium reports are costly (LHV are cheaper on Treatwell)at £7.95 per team member - All Treatwell reports are free

• Fresha can't assign certain services to specific days or timeframes (e.g partners only want to perform reflexology on Wednesday'sHalloween deal only in October)

• Fresha has random dog groomers so are is not hair and beauty specific

• Fresha has masses of unqualified partners so ‘nice’ salons prices will not be competitive

• Fresha do not vet their partners for insurance if they offer injectables which is really dangerous (dog groomers etc)

• Treatwell marketplace is more competitive for nicer salons

• Fresha don't ask for insurance on injectables - dangerous

• They work with home based venues that work from their bedroom/ kitchen/ living room (not a self contained salon unit)

• Fresha give no rewards for booking or leaving salon reviews (we have TW rewards and client referral scheme)

• Fresha have no B2B referral scheme (we offer up to £400 per salon)

• Fresha is ‘free’ many partners use it offline and turn off SMS but still have access to diary, basic reports, client lists etc

• Consultation Forms

• No free B2C loyalty points rewards scheme for customers

• Fresha have no B2B referral scheme

• Fresha has no B2C referral scheme

• Fresha still markets as the only free software - this is for independent freelancers only

• Fresha now offer phone support for multi staff venues

• Consultation Forms (COMING TO TREATWELL SOON)

• Waitlists (COMING TO TREATWELL SOON)

• Deposits

• Discount codes (influencers)

• Clients can tip staff members at checkout and on emailsFree Multi-location Management (clients have to pay for multiple locations with Treatwell)

• Online Products

• Physical Payment Terminal 

• No contract

• Daily, weekly and monthly payment options

• Wallets/ Individual staff member payments (not to 1 bank account)

• Smart pricing (easier than setting discounts)

• Eliminating calendar gaps (will only show appts either side of other bookings so no random times during the day)

• Hugely saturated in some areas so salons think they are the best system

• Easy to use

• 20% new client commission is lower than Treatwell

• Innovative

• Innovative for bringing new features out fast

♟️ Objection Handling

💥 Landmines to Lay

Treatwell has the biggest digital online booking platform in the Hair & Beauty industry - with 8,000 salons & barbershop's signed up to it in UK! - across Europe we have 4 million appointments per month

Objection #3 Objection #1 : You cannot provide deposits Fresha can?

• How to handle: We are aware of this and the deposit feature is being developed as we speak & will have this very soon 

• However, we do have prepayment on our software allowing clients to pay for the full treatment before even arriving at the salon

Objection #4 My Objection #2 My client list is already built in my software which has taken me a lot of time to build not worth the hassle?

• How to handle: You can download your client list in a few simple steps from your current software and we can upload your client list to our software in a matter of seconds

• Hence You will not be losing any of your clients - what will be more of a hassle is realising later on down the line your software is not working for you as you are with the wrong provider 

Objection #5 You don't have multi-location management?

How to handle: We are aware of this and the Multi-location feature is being developed as we speak & will have this very soon ( Please ensure you use this for all features Pro has not got but the competitor software has )

❓Questions to expose Competitor's Weaknesses

How frequently are you receiving your no-show/cancellations money due to no funds being on the client's card?

• We offer a pre-payment option for all salons/barber shops we work with meaning you are getting your money back - think about how much money you are not making right now with your current software - your time is your money & talent

How are Fresha helping your business filling in empty slots in your quiet times ?

• Our software provides you with the option to do marketing flash promotions in your quiet times offering discounts ensuring your filling your empty slots - We can provide your business  access to the biggest digital Hair & Beauty

• high street booking platform in the industry

I noticed you don't have a Website -why was this not set up for you when you joined with Fresha ? 

• We provide your business with a free website with our software & will put a book now button on there for clients  to book directly from your website with you - this is another way we can provide you with new & repeat clients 

How are you managing your team members' time off /holidays on your current booking system/software ? 

• I understand its very time-consuming with Fresha  as you have to click day by day to book the time off - with our software it's just 1 click away to manage holidays & time off saving you valuable time 

Fresha's marketplace adds no value to your business as Fresha do not invest in their marketplace Treatwell has the biggest digital online booking platform in the Hair & Beauty industry - with 8,000 salons & barbershop's signed up to it in UK! - across Europe we have 4 million appointments generated per month

It was announced by Fresha that from the 15th of November it will charge 20p for all your clients who confirm an appointment when booking with a card on-top of the 1.29% 40% processing fee. How are you managing this? 

• Our software does not charge your clients to confirm appointments when booking by card - as soon as an appointment is booked in your digital diary an automatic confirmation email & text message gets sent to the client & 24hrs before the appointment they receive an appointment reminder by email & text message - which also reduces your no shows & cancellations

What training or ongoing support is Fresha providing your business to ensure your business is set up for success? 

• We provide  all our partner's dedicated training to ensure they are set up correctly  providing your business with 6 new ways for clients to book appointments with your business all you need to do is use our software by inputting your appointments in your digital diary - once the system recognises there are 20 appointments in your diary you will then have access to online bookings via the biggest digital Hair & Beauty highstreet in the industry

How do you know what fees you pay monthly? How often do you check?

How many appointments do you get weekly? How many of those get reminders?

How do you fill last-minute slots?