Fresha

• Online bookings

• Market place

• SMS & Email Marketing (Blast Campaigns)

• Automated SMS and Email Booking Reminders

• Reviews

• Waitlists w

• 247 Online Diary

• Client List & Data

• Multi Location

• Card Terminal

• Deposits, Payments (Daily, Weekly or Monthly) & Invoicing

• Self Employed can work under one venue umbrella but keep payments seperate

• Discount Vouchers & Promo codes

• Memberships

• Products & Stock management

• Gift Cards

• Over 40 Standard and Premium Reports

• Online Consultation Forms

• Book now widgets for IG, FB, RWG, partners website

• Multi Device Access, Web, IOS, Android, App’s

• Voucher Codes & Deals

• Smart Pricing & Eliminating Calendar Gaps

• Tips

• POS

• Tap to Pay on iPhone

• Fresha stores partner’s card details

• Google Rating Boost

• Team Pay

Subscription ‘free’ software

Includes:

• 20 free monthly texts, unlimited emails and in-app notifications

• Unlimited appointments

• Standard reports

• Unlimited team members

• Unlimited locations

• Unlimited product inventory

  ⬅️ additional costs (all subject to 20%VAT)

• £7.95 Premium reports (insights) per team member

• Blast campaign SMS @ 8p per text

• Blast campaign email @ 2p per email

• Additional reminder SMS @ 5p per text

• 1.40% + £0.25 per online transaction processing fee (RWG, FB, IG, Tips, confirming card SMS)

• 1.19% + £0.20 per in-person transaction fee

• £0.07 Tap to pay per authorisation

• 20% one-time new client commission 

  (Minimum fee of £4.80 incl VAT per client applies)

• If a client visits their marketplace but books via their widget within 7 days, they will be charged 20% on that too

• Prompt your clients to leave a Google review after they’ve had a positive experience and increase in footfall @ £12.95 per location per month

• Team Pay - Simplify your payroll with Fresha’s advanced features, including commissions, wages, timesheets and our automated pay runs functionality @ £6.95 per team member
  monthly
  

👑 Why We Win

👎 Why We Lose

Here are some of our strengths that have helped us beat them in past deals:

• No free website with Fresha

• We now have the same commission but Fresha has a 7 day new client charge rule on clients booking via FB or IG after visiting Fresha profile

• Treatwell still has a more popular marketplace in majority of places for more bookings

• We offer unlimited sms, Fresha only offers 20 free sms allocation per venue

• Fresha support is meant to be via email and 48 hour response but most users saying it takes weeks or nothing at all (highest value partners get an AM)

• Fresha is constantly changing and updating making tracking business difficult

• Fresha approx £20 marketing blast campaigns - Treatwell no charge

• Treatwell offers unlimited confirmation and reminder SMS and emails - Fresha only offers email

• Treatwell processing fees are cheaper on services £25 and below

• Fresha have a minimum new client fee of £4.80 incl VAT

• Premium reports are costly

• Fresha can't assign certain services to specific days or timeframes (e.g Halloween deal only in October)

• Fresha is not hair and beauty specific (dog groomers etc)

• Treatwell marketplace is more competitive for nicer salons

• Fresha don't ask for insurance on injectables - dangerous

• They work with home based venues that work from their bedroom/ kitchen/ living room

• No loyalty points rewards scheme for customers

• Fresha have no B2B referral scheme

• Fresha has no B2C referral scheme

• Fresha is still known as the only free software (Treatwell hasn't marketed this fully yet)

• Consultation Forms

• Deposits

• Discount codes (influencers)

• Clients can tip staff members at checkout and on emails

• Free Multi-location Management (clients have to pay for multiple locations with Treatwell)

• Online Products

• Payment Terminal 

• No contract

• Daily, weekly and monthly payment options

• Individual staff member payments (not to 1 bank account)

• Smart pricing (easier than setting discounts)

• Eliminating calendar gaps (will only show appts either side of other bookings so no random times during the day)

• Hugely saturated in some areas so salons think they are the best system

• Easy to use

• 20% new client commission is lower than Treatwell

• New tap to pay on iPhone

• Innovative for bringing new features out fast

♟️ Objection Handling

💥 Landmines to Lay

Objection #1. I do not want to pay anything/my software is free ?

How to handle:

• According to me there are no free lunches in this world

• They may not charge for calendar but once you have exhausted 50 booking/reminder messages they charge 4p per text message - 4 texts per booking building cost quickly

• Blast campaign email they charge 2p per message where as with Treatwell Connect it is unlimited and is included in the package

• Fresha is not beauty and wellness specific, they tale all sorts….dog groomers, tattoo artists, sports, vet, etc…

• Can I ask what was your last month’s invoice with Fresha

It's working for 8000 businesses we work within the UK & 40,000 businesses in Europe  - 4 million appointments per month 

Objection #2 Fresha's Marketplace fee is only 20%+vat - you charge too much?

How to handle:

• How many bookings does your business get from Fresha's marketplace

• Fresha does not invest in their market place hence it isn’t as strong as Treatwell’s marketplace.

• A lot of ex Fresha users who have now joined Treatwell tell us that their bookings generally came from their social media channels instead of Fresha’s marketplace

Treatwell has the biggest digital online booking platform in the Hair & Beauty industry - with 8,000 salons & barbershop's signed up to it in UK! - across Europe we have 4 million appointments per month

Objection #3 : You cannot provide deposits Fresha can?

• How to handle: We are aware of this and the deposit feature is being developed as we speak & will have this very soon 

• However, we do have prepayment on our software allowing clients to pay for the full treatment before even arriving at the salon

Objection #4 My client list is already built in my software which has taken me a lot of time to build not worth the hassle?

• How to handle: You can download your client list in a few simple steps from your current software and we can upload your client list to our software in a matter of seconds

• Hence You will not be losing any of your clients - what will be more of a hassle is realising later on down the line your software is not working for you as you are with the wrong provider 

Objection #5 You don't have multi-location management?

How to handle: 

• We are aware of this and the Multi-location feature is being developed as we speak & will have this very soon ( Please ensure you use this for all features Pro has not got but the competitor software has )

❓Questions to expose Competitor's Weaknesses

How frequently are you receiving your no-show/cancellations money due to no funds being on the client's card?

• We offer a pre-payment option for all salons/barber shops we work with meaning you are getting your money back - think about how much money you are not making right now with your current software - your time is your money & talent

How are Fresha helping your business filling in empty slots in your quiet times ?

• Our software provides you with the option to do marketing flash promotions in your quiet times offering discounts ensuring your filling your empty slots - We can provide your business  access to the biggest digital Hair & Beauty high street booking platform in the industry

I noticed you don't have a Website -why was this not set up for you when you joined with Fresha ? 

• We provide your business with a free website with our software & will put a book now button on there for clients  to book directly from your website with you - this is another way we can provide you with new & repeat clients 

How are you managing your team members' time off /holidays on your current booking system/software ? 

• I understand its very time-consuming with Fresha  as you have to click day by day to book the time off - with our software it's just 1 click away to manage holidays & time off saving you valuable time 

It was announced by Fresha that from the 15th of November it will charge 20p for all your clients who confirm an appointment when booking with a card on-top of the 1.40% processing fee. How are you managing this? 

• Our software does not charge your clients to confirm appointments when booking by card - as soon as an appointment is booked in your digital diary an automatic confirmation email & text message gets sent to the client & 24hrs before the appointment they receive an appointment reminder by email & text message - which also reduces your no shows & cancellations

What training or ongoing support is Fresha providing your business to ensure your business is set up for success? 

• We provide  all our partner's dedicated training to ensure they are set up correctly  providing your business with 6 new ways for clients to book appointments with your business all you need to do is use our software by inputting your appointments in your digital diary - once the system recognises there are 20 appointments in your diary you will then have access to online bookings via the biggest digital Hair & Beauty highstreet in the industry

How do you know what fees you pay monthly? How often do you check?

How many appointments do you get weekly? How many of those get reminders?

How do you fill last-minute slots?