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Booksy is a mobile calendar management and appointment scheduling system with which salons can manage online bookings and payments in real-time. Incorporating retail POS software, a scheduling calendar and marketing tools, Booksy aims to deliver a smart appointment booking solution.

Since its launch in 2014, Booksy has expanded to six global markets – the US, UK, Poland, Spain, Brazil, and South Africa – and is the number-one beauty booking app in each of these regions, with more than 13 million consumers actively using the app. Booksy's largest market is the US, where it is now headquartered

  • Booksy has a marketplace 

  • Booksy currently has no RSL presence in  

    • Birmingham, 

    • Bristol, 

    • Leeds, 

    • London, 

    • Newcastle

Due to a change in their strategy however, still cover these areas by their inside sales team who sends demo videos to all business owners and can sign a contract with them through video link without being present on the call  Booksy do have RSL presence in 

  •  Liverpool 

  •  Sheffield 

Booksy's new strategy, for now, is to focus on urban areas build a presence in these areas then come back to Birmingham , Bristol, Leeds, London & Newcastle with their RSL team in Q1/Q2 2023

✅ Features

💰 Pricing

Booksy Feature Web Page

  •  Booksy Subscription - £40 month for UK & Ireland €44 per month 

  • £10/mo per additional employee up to 9 members of staff after 9 - no additional fee - Ireland €15 per additional employee

  • New client one-time commission  50% tbc 

  • 500 Marketing SMS included extra sold @ 0.03p per message

  • Not VAT applicable

Booksy pricing page

👑 Why We Win

👎 Why We Lose

Here are some weaknesses that have helped us beat them in past deals:

  • Clients have to have an account to book 

  • Consultation forms only available on the BooksyBiz app 

  • Extra costs as the business grows  - for additional staff member to be added

  • Treatwell only specialise in the Hair & Beauty Industry 

  • Booksy have  NO RSL presence  in major cities apart from Liverpool, Sheffield & Wales

  • Treatwell has the largest Market Place 

  • Treatwell PRO is easier to use 

  • Booksy restricts appointment time slots you can only book either on the hour mark  or every 15 minutes  

  • Treatwell charge less commission on marketplace bookings compared to Booksy who charge 50%

  • Treatwell - barber package @ £25 per month with unlimited staff, 1000 marketing emails/messages

  • Free Trial

  • Great ambassador stories and recognised people in the industry

  • Deposits 

  • Provide discount pricing to Treatwell Partners 

  • Happy for their clients to dual manage 

  • City presence

  • Barbers prefer Booksy 

♟️ Objection Handling

💥 Landmines to Lay

This is what they tend to say about us...and here's how you can reposition:

Objection #1 : Booksy provide us with a great online presence?

How to handle:

Treatwell has the biggest digital high street for online bookings not only in the UK but in Europe as a whole providing you with a brand new set of clients & additional revenue stream. 

Unlike Booksy Treatwell only specialise in the Hair & Beauty industry which allows us to fully understand the challenges & provide solutions via our software 

Objection #2 : You cannot provide deposits Booksy can?

How to handle:

We are aware of this and the deposit feature is being developed as we speak & will have this very soon 

However, we do have prepayment on our software allowing clients to pay for the full treatment before even arriving to the salon

Objection #3 Booksy offer a free trial?

How to handle:

Do you know why they provide a free trial let me explain - the reason for a free trial is Booksy do not specialise & put their sole focus on the Hair & Beauty Industry - they are working with all types of markets dog grooming, vet , sports, etc therefore they do not know or are sure if their software will work for you 

Unlike Treatwell whose sole focus is the Hair & Beauty industry meaning we know for 100% our software will benefit your business and work for you therefore no need to offer any free trial - do you see Apple offering free trials on their phones/tablets etc?   No, you don't when you know your product works no free trial is necessary or required - it's working for 8000 businesses we work within the UK & 40000 businesses in Europe  

Objection #4 My client list is already built in my software which has taken me a lot of time to build not worth the hassle?

How to handle:

You can download your client list in a few simple steps from your current software and we can upload your client list to our software in a matter of seconds meaning you will not be losing any of your clients - what will be more of a hassle is realising later on down the line your software is not working for you as you are with the wrong provider 

❓Questions to expose Competitor's Weakness

  • How much are you paying for online booking appointments?

  • What are the costs to add an extra staff member ?

  • A recent study has shown clients who need to create an account on an app in order to book an appointment find this experience a hassle and opt to book an appointment with a competitor. How are you managing this currently ?

  • A lot of ex-Booksy partners who join Treatwell constantly inform us one of the reasons why they change Software is due to all the extra costs Booksy charge as the business grows - How would you feel & manage this if this happened to you ?

  • How are you managing bookings for clients who would like an appointment at at 10/20 minutes past the hour as Booksy's software calendar only allows clients to book appointments  either on the hour mark or quarter past/quarter too ?

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