Smart Pricing

Owned by Darius Matuliauskas (Unlicensed)
Last updated: Nov 02, 2016 by Madeleine Raynel (Unlicensed)

Smart Pricing is a savvy way to manage your pricing according to demand, ensuring you fill you diary using discounts tactically to drive customers into your quieter times, while protecting your peak times. We see venues who offer Smart Pricing receive on average 50% more bookings than those who don't, so it's a sure fire way to generate more Treatwell bookings. What's more, the savings can attract new customers to choose your venue, but they may end up selecting an appointment that's full price; even better! When they do enjoy a saving though, you can be happy that they've filled one of your harder to book appointments, helping you earn more money.


There are two ways to smartly price appointments sold on Treatwell:

  • Last minute discounts: this is your tool to apply a saving to an appointment about to go unfilled.
  • Off peak discounts: this is your tool to apply savings for quieter times of the week and day.

General

  • The smart pricing rules only apply to appointments sold on Treatwell and its partners.

  • If multiple discounts apply to the appointment, only the largest discount is applied. 

Last minute pricing

An empty appointment is lost revenue, so last minute discounting can help drive customers into your late availability appointments. By applying a saving, your venue gets boosted to customers looking for late availability, and the saving will encourage them to book in with you over another Salon. You turn an appointment about to go un-filled into more revenue for your business!

  • Last minute discounts are applied to appointments that are scheduled less than a specified number of venue business hours from the booking time.
    • Venue opening hours and Custom venue hours defined in Connect are used to determine when the venue is open.
    • Appointment lead time still applies, so you can still use it to avoid very last minute bookings (the first available 'last minute discount' available to you will be your lead time plus 1 hour)
    • You can only enable last minute discounts if your venue default appointment lead time is less than 12 hours.
  • Last minute discounts are defined on the service group and applies to all offers in that group.
    • You can only enable last minute discount for a service group with appointment-fulfilled services in it.
  • Last minute discounts do not apply to offers sold as eVouchers – it's applied to appointments only. 

Off-peak pricing

Off peak discounting is a smart way to yield manage your appointments based on availability and demand: you can apply savings to your quieter off-peak times but protect prices for the busier times of your week. That way, you drive customers into otherwise empty appointments, and earn the maximum revenue for your peak appointments, helping you make more money.

  • Off-peak discounts are defined as a set of discounts based on a day of the week and time of day.
  • Discounts are defined on a service group and apply to all offers in that group.
    • You can only enable off-peak discounts for a service group with appointment-fulfilled services in it.
  • Off-peak discounts do not apply to offers sold as eVouchers – it's applied to appointments only.
  • Times of the day are in place, but you can override these in Settings if you want to re-define your morning, afternoon and evening timings.

Setting up Smart Pricing rules

To enable discounting, go to Menu in Connect and look for the Discounting button on each of the service group headers. It displays the current discounts (set on individual Services). Click it and the discounting screen will open.  


For any help setting up Smart Pricing, or advice on the savings that will drive most bookings, don't hesitate to contact your Account Manager, or to call us on 0330 100 3515.

Setting up smart discounts: