Phorest
- Rosie Barnes (Unlicensed)
About
Phorest Salon Software, a subsidiary of nDevor Systems Limited, is an SaaS company that specialises in computer software for hairdressers, spas, and beauty salon owners.
The Phorest software is used in more than 10,000 salons in ten countries worldwide.
Founded: 2002, Dublin, Ireland
Type of business: Private
Headquarters: 9 Anglesea Mills, Anglesea Row,Dublin 7,Republic of Ireland
Number of employees: 250+
Number of locations: 5 (London, Helsinki, Finland, Brisbane, Australia Cologne, Germany and Philadelphia, USA.)
Phorest was founded in 2002, by Ronan Perceval in Dublin, Ireland.
Phorest first designed and developed an online messenger application, known as "Phorest Messenger", that it released in Ireland. By May 2005, Phorest had 100 clients. In June 2005, Phorest acquired their largest competitor, Stylebase, adding 170 salons. At this point the company focused on becoming the number one provider of salon software in the European Union and USA. Phorest competitors include Millennium and Daysmart.
On 19 August 2011, Phorest announced it had received a seed investment of €1.3m from Enterprise Ireland and private investors.
In June 2018, the company announced a €20m round of funding from Susquehanna Growth Equity for international expansion.
New Features
Phorest’s new PhorestPay Card Terminal brings seamless integration of in-salon payment together with the Phorest platform. This is a significant product integration solving specific pain-points for salon customers, providing more accurate time-saving efficiencies in the day to day running of the business and delivering a more seamless customer experience.
The PhorestPay Card Terminal is powered by payments partner Stripe and is the latest addition to the catalogue of PhorestPay Services. Sync The PhorestPay Card Terminal ensures all transactions automatically sync with the platform, providing easy reconciliation and eliminating any human error. The fully integrated system streamlines the whole payments process for the salon, giving the salon back valuable time to focus on serving their clients instead of frustrating number crunching at the end of a busy day.
One Place Using this integration simplifies the amount of third party suppliers and allows the salon to manage all of their card payments in one place, no longer having to remember multiple passwords for different systems. For security peace of mind all transactions processed by PhorestPay Card Terminals are protected by SSL encryption and are fully PCI-DSS compliant.
In Salon “I have been using the new PhorestPay Card Terminal in the salon and I am super impressed how it has made our end of day procedures so much easier! All our payments are synced and having a fully integrated system means there are no errors and everything is so straightforward. I am very happy with the terminal and cannot wait to see what else Phorest has in the pipeline!” – Pamela Curran.
Renaissance Hair & Beauty Bar, Meath, Ireland Simple, Fast and Seamless Steve Moffat, Global Director of Payments at Phorest quotes “We’re all incredibly proud at Phorest to bring the Phorestpay card terminal to our customers. We know that salon owners want to get on with delighting their customers, and they expect payments to be simple, fast and seamless – it should just work! This card terminal makes end of day a breeze and eliminates those errors that can lose salon owners money”.
Why It Matters
Phorest partners with Stripe to release a new payment system: It enables payment to happen all in one place and automatically syncs with the platform.
Summary
Phorest’s new PhorestPay Card Terminal brings seamless integration of in-salon payment together with the Phorest platform. This is a significant product integration solving specific pain-points for salon customers, providing more accurate time-saving efficiencies in the day to day running of the business and delivering a more seamless customer experience.
✅ Features | 💰 Pricing |
| 5p -9p charge for Text Messages £1 for all online bookings £100 yearly payment for customised Phorest App 
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👑 Why We Win | 👎 Why We Lose |
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♟️ Objection Handling | 💥 Landmines to Lay |
Objection #1: You charge for online bookings ? How to handle: We only charge a one time fee for new clients if they book from our marketplace however all clients can book via your website , facebook , instagram and google my business page which does not cost you at all Unlike Phorest who charge £1 for all online bookings which you are currently paying for now The one time fee is for new customers booking via the marketplace is only a one time fee think about how many times the client will use your business if you have provided them with a great service - the gain is much greater than the cost Objection #2: You don't provide an app/We get a free customised app? How to handle: Treatwell provide an app with over 1 million downloads, allowing people to review you and build your online exposure while using it. They can also rebook you via the app Treatwell do not force or require any salon/barber shop owner to pay for an app with our software Treatwell well support your business by publishing you on the biggest digital highstreet in Hair & Beauty Industry & will provide your business with 6 new ways for clients to book appointments with your business all you need to do is use our software by inputting all your appointments in your digital diary - once the system recognises all your appointments in your diary you will then have access to online bookings & the biggest digital Hair & Beauty highstreet in the industry Objection #3: You cannot provide deposits Phorest can? How to handle: We are aware of this and the deposit feature is being developed as we speak & will have this very soon However, we do have prepayment on our software allowing clients to pay for the full treatment before even arriving to the salon Objection #4: My current software allows me to send free text messages for clients who are overdue for their treatment. Can your software do the same? How to handle: Our software Treatwell Pro provides all client data & reports your business needs also allowing you to identify lost clients We do not provide free text messages for overdue client treatments but do provide free automated text messages & emails for confirmation & reminders of appointments as salons spend more time messaging clients for confirmation of appointments to avoid no shows and ensure their business is making money 🏆 Win Stories Note Submit any relevant win stories against this competitor by doing one of the following: | ❓Questions to expose Competitors Weakness How are you managing to fill in your quiet times during the week to increase business ? Our software provides you with the option to do marketing flash promotions in your quiet times offering discounts ensuring your filling your empty slots increasing your clients and profit -making sure your salon is busy with clients We will provide your business access to the biggest digital Hair & Beauty highstreet booking platform in the industry How much are you paying per text message to send confirmation & appointment reminders to your clients? With Treatwell's software we do not charge for appointment confirmation or reminders - We provide free automated text messages & emails for appointment confirmation & reminders. As soon as an appointment is booked in your digital diary an automatic confirmation email & text message gets sent to the client & 24hrs before the appointment they receive a appointment reminder by email & text message - this saves you money and helps reduce your no shows & cancellations by 65% Ex-Phorest users who join Treatwell informs us one of main reasons they left Phorest was due to the high monthly costs they have to pay averaging over £1500 a year on top of the £100 pounds per year for their app. How are you managing with the high inconsistent cost each month? Our Software starts from only £1.94 a day which is less than a price of coffee- On top this we are going to provide you with online bookings through our market place the biggest digital high street in the Hair & Beauty Industry providing your business with the exposure it deserves - we do not believe in charging salon/barber shop owners for
Therefore we are cheaper -I am not asking you to buy anything right now -what I would like to do is I have my rep in your area and just want 30 minutes of your time to show you our software to see how our software can benefit your business and if you believe it will be a better fit compared to your current software ( I know it will ) we can discuss next steps - when do you have 30 minutes available for a business meeting? How do you attract new clients & repeat clients? To help you get more repeat clients & new clients we provide your business with 6 new ways for clients to book appointments with your business all you need to do is use our software by inputting all your appointments in your digital diary you will then will have access to online bookings & the biggest digital Hair & Beauty highstreet in the industry The more you use our business management system the higher up you are ranked on our marketplace the biggest digital Hair & Beauty highstreet (Only if you notice the business does not have a book now widget on their google business page) I have noticed you do not have a book now widget on your google business page why is this? We will support all our partners in creating this for your business & will put a book now widget on there for customers to book directly from google with you increasing your footfall How are you managing to add your clean up time after treatments in your current software? We understand this can be very time consuming task and have been told by ex-Phorest users who join Treatwell this takes ages to do on their software - with our software Treatwell Pro it takes a matter of seconds to add clean up time to clean your workstation, prepare for your next client, take a quick coffee break etc How do you expect to grow your business online with Phorest? Top Rated, no advertising from Phorest of salon on platforms, try to understand the foundation of the business ‘why are you using Phorest’? Why it works: This highlights to the partner/prospect that there is no marketplace to help support the growth of the business. By not having all of your reviews verified and all in one place, what impact does this have on showcasing your salon reputation? Why it works: Highlights the fact that Treatwell reviews are verified and all in one place - this is shown as x* venue on the marketplace. High start reviews = more bookings/exposure What exactly is it you that you want to achieve with Phorest? Why it works: This is the best opportunity to explore the main motives behind a partner/prospect using Phorest and what they want/expect to achieve and where the opportunity lies for them to achieve this with Treatwell |